The Earn More Do Less Podcast has taken off like a rocket ship, and people are totally loving it! Each episode is a deep dive into what makes each guest unique and captivating to those they serve. Things our guests have revealed have never been heard by anybody before coming our way :) This is an episode where John and Christine interviewed the great Peter Ollestad, of Strasser Woodenworks.

John Gosselin, our company’s CEO, was included as a content contributor in a recent article published in Supply House Times called the State Of The Showroom by Natalie Forster. John specifically contributed content about how to best maximize technology and scale profits through the internet channel in 2023, and beyond. This piece is a must-read if you’re serious about succeeding with significance.

Christine Roman, our company’s Director of Marketing Strategy and “Mermaid With The Mostest” for the Decorative and Wholesale Plumbing Industry, had an opportunity to speak with several hundred attendees at the Decorative Plumbing and Hardware Association (The DPHA) Annual Product Showcase in New Orleans. The crowd was loving the way Christine explained how dozens of decorative showrooms (65 to be exact) around North America are “winning” with the internet in very measurable and cool ways using Google Ads with the Digital Marketing Program For Dealers that the DPHA and ShowroomMarketing.com have partnered on to bring more value to DPHA members.

Austin Pike, co-founder of, ShowroomMarketing.com, and Phil Hotarek of Lutz Plumbing in San Francisco spent some time educating the members of the Decorative Plumbing & Hardware Association (The DPHA) about the results they are seeing for dealers all over North America from the Digital Marketing Program For Dealers. With $8,000 invested into Google Ads, thousands of clicks from hundreds of cities and towns and over 400 phone calls have been made to inquire about plumbing, hardware, or lighting products from 65 DPHA showrooms.

We officially “Rolled Out” a Red Carpet Co-Op Program™ that has many folks in the distribution and manufacturing world living like celebrities in the local markets where they serve clients LOL. That’s right, because of how they’re using Co-op Cash to create new streams of business; dealers, distributors, manufacturers, and even manufacturer reps are ‘strutting their stuff’ due to the wealth of possibilities our B2B and B2C Co-op programs offer. (What’s crazy is the Return On Investment we’re getting and seeing using “house” money!)

ShowroomMarketing.com attended our first NETWORK2022 Event for the American Supply Association (The ASA), and we also sponsored the dinner the night before. The crowd was the biggest ASA crowd in history, the lectures and workshops were exciting and engaging, and the business being done and hospitality that was happening was as electrifying as it’s ever been at an industry event. This is what we remember most about our first ASA meeting in Chicago :)

Tom Cohn, President of Cohn Communications, who is also the entity that operates the Decorative Plumbing and Hardware Association (The DPHA) and the Bath Kitchen Buying Group (BKBG), stopped by our booth at the DPHA’s Annual Product Showcase to share a few words of praise about the ‘boost’ of innovation and leadership Austin Pike and Christine Roman of our team have provided to the DPH industry, at large. We have focused on helping independent distributors, “push back” against the big box stores, online specialty stores, and super-store websites to advance their footprint in the areas we have identified as profitable for independents when marketing directly against their competition.

ShowroomMarketing.com attended our first LPG & IMARK Annual Expo in 2023, and it was spectacular. We networked with hundreds of plumbing industry experts and got to have face-to-face meetings with over 75 plumbing supply professionals. Most were Wholesalers that also owned Retail Showroom(s)… Then we spoke with Retail-Only Showrooms… We also had some awesome chats with many of the suppliers and service providers in LPG and IMARK. #LPGNationRocks #WhatAShow

Back in 2021, we decided to launch a website that has wound up being a wonderful resource for Stone Fabrication and Installation business. SellMoreCountertops.com has helped hundreds of Stone fabricators and Kitchen and Bath Showrooms of all styles, sizes, and ownership structures understand where they’re being inefficient with how they’re going about turning online insights into income, and then strategize with them to earn more inquiries from the internet channel – because business like this don’t have a “buy now” button for their offerings online.

There are far too many businesses in the design and build industry who are depending on 3rd party lead generation websites like Home Advisor, Houzz, Angi’s, Thumbtack, and many, many more to grow their company’s footprint on the digital side of things. Although this strategy CAN BE effective, it SHOULD NEVER BE your company’s #1 lead generation/business development strategy. The reason for this is that you have little to zero control over how your advertising budget is actually going to be spent on Google ads, and you’ll never get the opportunity to see your company’s data or how your Google Ad campaign is performing in the zip codes and areas that matter the most for you. We built Beyond The Box Kitchen and Bath’s website and have seen them out of the gates with their own Google Ad account – that is performing quite nicely these days!

Christine Roman was included in a wonderful series written by Supply House Times that is geared to highlight “10 Women To Watch For” in the Plumbing Industry in 2023, and beyond. Christine has had a longstanding career in the Theater Industry and Beauty Pageants, and in the Entertainment Industry at large, in the New York City area. She used to frequent as an actress on MTV years ago, and has been featured on Dr. Oz numerous times… She’s even sung the National Anthem at Yankee Stadium back in the early 2000s before a Red Sox game. #GoChristine

Nothing more than a throwback Santa Sighting for you to see here (Santa emoji). However, in disguise, while hiding under that Santa suit, was none other than John Gosselin, our CEO John has a huge heart and loves giving back to the causes facing, ‘trying’ times. If you haven’t read about Zack, John’s son, and his charitable endeavors, you may want to click the link below. As for Santa’s mission in this picture, a great movement like “Toys For Tots,” backed by The United States Marine Corps is enough to raise the level of ho… ho… holiday cheer for anyone!

Miami Home Centers turned to ShowroomMarketing.com to provide them with the type of website that would integrate the Hardware Store side of their business with the Bath and Kitchen Showroom products that wanted to display one website. They also wanted control of changing the content on their site without having to submit a ‘support’ ticket, then having to wait however many weeks to know where they stood on the ticket they submitted. For MHC specifically, we integrated Bravo’s product catalog for the plumbing side of MHC’s business and a website and product feed platform called EZ Ads – which is the company that offers a fully-integrated, eCommerce-ready solution for the True Value Hardware Store line of products. Bravo and EZ Ads display on a website powered by the WordPress platform for Miami Home Centers. You would be shocked to know how many businesses are asking for us to help them make their website a central hub for all of the technologies they’re using to make their results better and for it all to happen easier.

SMB Stone partnered with ShowroomMarketing.com after seeing their ad on Google and browsing the contents of SellMoreCountertops.com. After getting a feeling that we knew how to get them the results they desired, they set up an appointment to have a Business Breakthrough Call™. After we spoke by phone, John scheduled an in-person meeting as this business is close to where John lives in Massachusetts. Turned out that SMB Stone also had a fully built-out Bath and Kitchen Showroom that needed some marketing and advertising TLC as well to go along with the initial request of asking us for help for SMB’s countertop fabrication and installation division.

Attending the Annual 5 Under 40 event put on by New England Home in Boston, MA is always a wonderful time to congregate with colleagues, meet up-and-comers and see many of the seasoned veterans in the design community that make the covers of the top publications in Boston, and to discover what’s trending in the culinary world (because there are the most delectable dishes served up by Davios and other local restaurant favorites) at the 5 Under 40 event. We had a blast!

We were cordially invited to attend the official transfer of ownership ceremony for Drury Designs of Glen Ellyn, IL. After 35 years of building an iconic brand in the Design Community in Chicagoland, Jim and Gail Drury had a former designer present them with an offer that they couldn’t refuse. And now that Gladys and Carl Schanstra are the owner-operators at Drury Designs, the Drury team and their current, past, and future clients have learned just how awesome the hands they’re in are. The send-off party for the Drury’s, our clients of 3 years, was absolutely wonderful.

Many years ago, Austin Pike and John Gosselin, our co-founders, had the chance to take part in an open dialogue night at MIT in Cambridge, MA that brought lots of big names and tech gurus who are known by their personal names or for their company’s contribution in the technology sector. This pic is with Larry Kim, creator of Wordstream – one of the top Artificial Intelligence (AI) tools for maximizing the results from a Google Ad campaign. Wordstream has since been acquired by a bigger firm, but Larry was excited to learn what we were up to, and even said, “You guys have one of the best Outbound Marketing strategies I’ve heard about to date!” #LarryRocks

Our parent company, EarnMoreDoLess.com, was invited to participate in an “Agency Partner Conference” at the CallRail headquarters in Atlanta, GA. CallRail is one of the top technologies available today to show a company what keyword a Google searcher typed in before landing on a company’s website and then picking up the phone to inquire about a product or service, to find out the hours of operation, to book an appointment, or to place an order. We’ve been an exclusive partner of CallRail since 2015 and absolutely love going to the “CallRail Campus” in Atlanta.

Our Business Intelligence and Technology Consulting Services have been more demanded than a 700-inch television on Black Friday since the Pandemic was officially declared over. From making a client’s website a “central hub” for all of the technologies they’re using to make their results better and for it all to happen easier to sharing all of the PROVEN PROFITABLE elements of the ShowroomMarketing.com Method™ with clients and at seminars, the feedback loop is showing there is LOTS OF LOVE for how we’re helping clients of all sizes, shapes, and structures, ramp up results, trim time, and use their brand and company to goal-get in very unique and cool ways.

Being that Christine was born in Brooklyn and grew up in Staten Island, we had to make an appearance at the Boutique Design NYC show, BDNY, for a day at the Javits Center. We ran into lots of colleagues, connected with a few clients, and ingested all sorts of best practices from industry experts in the Hospitality World. BDNY and ICFF seldom disappoint, nor does the City that NEVER Sleeps.

ShowroomMarketing.com’s Market Analysis Report (MAR) is the bath and kitchen showroom industry’s #1 tool for forecasting how many people in a given set of zip codes are searching for the terms “Showroom Near Me,” for all of the product categories and brands you have listed on your website, as well as for knowing the advertising footprint for any of your competition that is investing money into Google ads at this time… Click here to see a Market Analysis Report for Snyder Diamond.

The Content Marketing Matrix version 2.0 is available for your showroom’s delight. If you aspire to blanket the 1st page of Google and saturate the most impactful social media sites with your most compelling content and messages that sticks, this program is the way to go + it compliments our 4 Dimensions Of “Winning” More Inquiries And Sales With The Search Engines perfectly. Start seeing a 3:1, 5:1, 10:1+ ROI today…

CustomMetalHome.com earned the contract for the Tribune Tower redesign project in downtown Chicago. The historic Chicago Tribune building has been going through a transformation from boardrooms and offices to high-end residential condominiums with an average starting price of upwards of 1.5 million dollars. Click to view an impressive promotional video showcasing the custom vents and hoods that our client has been manufacturing for several months now.

Having an effective system in place for doing Outbound Marketing that “wins” you more market-share and grows sales is the only way to compete with the big box stores and e-tailers that are outspending you each month. There are many advantages to being the local solution righty now. If you’d like to learn the fancies behind the most demanded B2B revenue producing program in the DPH industry, click here

An interactive enrichment series called “Ask The Expert” has been brought to market by John Gosselin and Christine Miskinis of ShowroomMarketing.com and Phil Hoterek of LutzPlumbing.com. The goal of the series is to highlight innovators for change in the design and build and architecture and design world who are going about their daily doings in unique and value-added ways.

John Gosselin of ShowroomMarketing.com has partnered with Bravo Business Media to publish a monthly ‘Perspective Series’ that creates interactive, multimedia content centering on educating bath, kitchen and lighting showrooms, and wholesalers and e-tailers what it takes to “win” more inquiries and sales + control more market-share through the internet channel in 2021, and beyond. To learn more about this innovative partnership, click to learn more.

John Gosselin of ShowroomMarketing.com has partnered with Bravo Business Media to publish a monthly ‘Perspective Series’ that creates interactive, multimedia content centering on educating bath, kitchen and lighting showrooms, and wholesalers and e-tailers what it takes to “win” more inquiries and sales + control more market-share through the internet channel in 2021, and beyond. To […]

Luxury Products Group (LPG) – a division of the IMARK Group, has officially welcomed John Gosselin, Austin Pike, and the talented team of 20+ employees at ShowroomMarketing.com as service providers for their buying group. John and Austin plan on helping LPG members turn online insights into predictable and measurble income in the most effortless and systematic ways. To date, we have about one dozen LPG members as clients – with many more relationships being advanced as we speak.

Allied Kitchen and Bath selected ShowroomMarketing.com to power their business development initiatives through the internet because their previous marketing company was “missing the mark” on helping them achieve Gold Standard Showroom™ status in an array of ways for today’s economy. In the first few months, Bill Feinberg and the Allied team have been impressed with the spike in business, the turnaround time when a task is requested, and with systematic and easy-to-understand the results reporting process has been.

Deluxe Vanity had their top 3 sales months since 2005 during in the middle of the pandemic because of the system they put in place for “Monopolizing” their marketplace through the internet channel with ShowroomMarketing.com. “We are turning browsers into buyers at record rates… Plus, if you’re looking to simplify getting more business through the web, talk with John and Austin” says Roy Heskel, co-founder at Deluxe Vanity.

When asked, Jennifer Lopez, Director of Showroom Sales for ProSource Supply said “After feeling underwhelmed regarding our choices in technology partners at ProSource, I knew immediately that John, Austin, and their team were radically different from anything I’ve yet to see in our industry…. Give this team 15 minutes of your time – they won’t disappoint!” Well, anybody who knows J-Lo knows when doesn’t give endorsements easily. To see the A-Z system ProSource is using to turn online insights into income, click learn more

After learning that European Kitchen & Bath placed being more “high tech and high touch” atop their list of priorities in 2021, speaking with ShowroomMarketing.com was a no-brainer. Jon Campion, CEO, said, “John, Austin and their team have made all of this so easy to implement, plus we’ve gained more traction online than at any other time through the web in just a few months!” Click to hear a video from Ken asking satisfied clients for a review on any of the prominent review engines.

After getting introduced to LPG Nation as a certified service provider, the team at ShowroomMarketing.com thought sending custom aprons to “spread the love” with many Luxury Product Group members would be one ‘ingredient’ in the relationship development recipe that would go over well. Being high-tech, high-touch and doing thoughtful things differently for others will never be passé.

Drury Designs in Glenn Ellyn, IL welcomed John Gosselin and Christine Miskinis of ShowroomMarketing.com to their immaculate design and build showroom to review the progress we are making with the business development initiatives they have in place. While in town, Christine filmed several videos that will help build trust and warmth throughout the customer journey. Click Here to learn more about what happened at our first of many Gold Standard Showroom™ Discovery Days!

The Decorative Plumbing and Hardware Association (The DPHA) published a blog written by John Gosselin of ShowroomMarketing.com about educating members about The 4 Dimensions Of “Winning” More Inquiries And Sales Through The Search Engines. This is our 2nd article published by the DPHA in the past several months, and we have other publications lining-up to share our company’s formula for blanketing the 1st page of Google, and beyond with their viewers. Click to read our top read article of 2020, and beyond. We need the link

GoldStandardShowroom.com, a professional partner of ShowroomMarketing.com, just launched. The goal of the site is to showcase many of the top ways a showroom of any shape or style can be getting world-class results by utilizing a few simple, must haves for 2021, and beyond. If you haven’t subscribed to get an alert when another episode of “Ask The Expert” is released, these episodes are MUST SEE TV. Learn More should link to

During the holidays, the team at ShowroomMarketing.com was keeping the United States Postal Service busy by shipping hundreds of our beloved “Golden Flip-Flop” campaign mailers. That’s right, hundreds of special deliveries were made to results-oriented businesses looking to gain more traction and control more market-share on the internet in less time. The response was beyond expectations regarding marketing optimization and sales optimization, and direct mail still works…. at least for us anyway :)

“We’re nuts about sharing in your continued success in 2021, and beyond” is what the card read that accompanied the tastiest peanut gift set we’ve ever sent clients said. Other than sending almost 50 gift sets, we’re excited to share that the ‘rave’ reviews that are still coming in about how appreciated our efforts to say “we appreciate” the #1 asset our company has were.

Michael Battista and the team at Monique’s Bath Showroom in Watertown, MA have been humbled once again by being honored as the Luxury Products Group Member of the Year for 2021. This marks the 4th time in the past few years that Monique’s has received award-winning hardware to showcase in their gorgeous showroom for the excellence they portray at many of the ‘micro-moments’ that exist when doing business as a showroom.

ShowroomMarketing.com Teams Up With The DPHA To Teach Decorative Plumbing Professionals How To “Win” More Business & Gain More Market-Share Through The Web

Our Team Designed And Implemented The Highest Converting Membership Drive In The 20 Year History Of The Decorative Plumbing & Hardware Association…

Austin Pike Of Showroom Marketing Describes Best Practices For Converting Web Browsers To Brick-And-Mortar Showroom Buyers

Our “Top 10 Metric That Matter Most” For 2020 Article Was Just Published On The DPHA’s website

8 Year Old Boy Donates $1,300 To Dress For Success Of Worcester, MA To Help Women “Get Back On Their Feet” In The Workplace

Amanda Roberge CORRESPONDENT Published Saturday March 7, 2015 at 6:00 am Updated Tuesday March 10, 2015 at 10:44 am Zack Gosselin poses with the $1,300 check he donated Feb. 24 to Dress for Success Worcester. WORCESTER — John Gosselin will have you believe that the story is all about Zack. Zack, his 8-year-old son, is […]

Austin Pike Of ShowroomMarketing.com And EarnMoreDoLess.com Is Awarded “30 Under 30” For The National Kitchen And Bath Association (NKBA)

The NATIONAL KITCHEN & BATH ASSOCIATION will honor the 2017 crop of 30 Under 30 award winners at the KITCHEN & BATH INDUSTRY SHOW in Orlando in January. The group will attend KBIS to research industry trends, identifying new trends, technologies, emerging business models and sustainable business practices. They’ll present their discoveries onstage in a question-and-answer discussion. “We […]

Zack Gosselin Of DreamBigVille.org Has Accepted The “Chief Charitable Donor” Position For EarnMoreDoLess.com

FOR IMMEDIATE RELEASE April 24, 2017 CONTACT: John Gosselin 781-780-2110 (O) 781-248-5102 (M) John@EarnMoreDoLess.com BILLERICA, MA​. – Zack Gosselin, a philanthropic 10 year-old boy from Billerica, MA, in conjunction with Leah Okimoto, Executive Director of Aaron’s Presents, announced that Zack hosted his 5th annual Skate-A-Thon event at the Tsongas Center in Lowell, MA at the […]

10 Year Old Zack Gosselin Raises $5,500 To Finance The Community Service Efforts Of 50 Children In 8th Grade Or Lower In The Lowell, MA Area

BILLERICA — “Being a do-gooder.” “Creating a network of do-goodership.” John Gosselin and his son, Zack, can’t stop talking about the importance of spreading goodwill. Even though he’s only 10, Zack hopes more people become “do-gooders.” “I want to bring peace to the world,” Zack, a fifth-grader at Hajjar Elementary School, said last week. Already, […]

They’ve Been Called The Phone Call And Form Tracking “Kings” Of The Online Ocean For The Design, Build And Aging-In-Place Industries

Earn More Do Less is a full-service marketing agency based out of the Watertown neighborhood of Boston, MA. With 20 clients currently on the books and more than 100 businesses served since they launched four years ago, the company specializes in clientele in the home decor and care industries. From the moment you open their […]

7 Year Old Boy Donates To A “Fallen Firefighter” Fund In Boston, MA

A 7-year-old from Billerica teamed up with his father recently to help out the families of fallen firefighters Edward Walsh and Michael Kennedy. Zach Gosselin of, Hajjar Elementary School, presented the Watertown Fire Department with a $400 donation to the Walsh/Kennedy Memorial Fund, Thursday April 24. Gosselin and his father John raised the money through […]