If you were to reverse engineer and track how an ‘ideal’ client first found your showroom online, you might be shocked to discover that approximately 100 search terms will stand out from the crowd of hundreds of thousands of search result combinations in your area in hopes of finding a business like yours. 

That’s right—out of all of the mathematical options people could, would, and do type into search engines like Google, Bing, Yahoo, DuckDuckGo, and others to find the solutions you offer, 100 search terms are always “declaring” themselves the winners in your marketplace.

So, the question then becomes “how does your company cast a net of these 100 search terms that will ‘reel in’ inquiries and sales for your showroom in a consistent, systemic, and 100% measurable and scalable way?” 

It’s simple—you must do everything in your power to maximize the “4 Dimensions of Online Search” for a kitchen, bath, lighting, or design showroom in 2021, and then track all of those efforts and the results in an easy-to-understand, easy-to-implement system.
 

There are many ways to view the world of online search. But more than anything, your business must decide if you are going to put a heightened focus on “vanity metrics” (i.e., studying stats such as total website visitors, time on site, bounce rate, contact page visits, and more), OR if you are going to hold tracking every phone call, contact form, wishlist, and location click to find your showroom on your Google Map program in the highest regard?! They say if something cannot be measured, it cannot be improved! 

Additionally, neither the vanity metric route or meticulously measuring every inquiry style is better than the other. However, tracking every inquiry you receive through the web back to its ‘source’ will absolutely make you more money, grow your market share, and have you operating like a Gold Standard Showroom™ in a matter of 30 days, or less.

Dimension #1 – “Showroom Near Me” or “Bathroom Store” related search terms