After the longest break since the inaugural show many years ago, the Luxury Products Group (LPG) and IMARK Plumbing hosted over 1,300 Decorative Plumbing and Hardware showrooms and wholesale distribution experts for their 2023 Annual Expo at the Rosen Shingle Creek in Orlando, FL on Feb 1-6.
Despite being part of both groups since 2020, this was our company’s first show as an official service provider in our company’s 9-year history. To summarize, it was simply amazing – on all accounts. We were blown away by the vision and leadership of Jeff MacDowell, Executive Director of LPG, of the entire LPG and IMARK team, and from the Board of Directors and members during the 3-day event! We also had a ton of fun with our supplier partners and service providers
There were wonderful social gatherings and educational offerings for the members, staff, and supplier and service provider partners that kept the vibe high, the fellowship and networking exciting, and the sharing of ideas and best practices about, “what’s working now,” for businesses all over North America.
ShowroomMarketing.com was fortunate to have 10 clients in attendance on the LPG side of the show and we enjoyed catching up with them for a few minutes at our table and during the breaks and after-hour events. Many of our clients were excited to meet our team for the first time, in person, plus they were able to review their company’s, “No Lead Left Behind,” Lead Scoring Sheet (their CRM), as well as review their Business Intelligence Dashboard – which is a tool that we recently introduced to showcase the 20% of the Metrics That Matter Most for their Business Development Initiatives and Operational Efficiency Processes.
Although we have relatively simple answers for this (that we’ll gladly share with you and your team), each situation requires a Custom Set of Solutions to Goal-Get in the most optimal way.
If you or your team would like to discuss the best practices we shared about how to “tie” all of the technologies you’re currently using at your company (your website platform, EPR, CRM, and POS system) or if you would like to understand more about why a VAST MAJORITY of the Decorative Showrooms we chatted with at the show said they’re going to continue to learn more about the things we’re doing for the Industry, please Book a Time to Discuss your needs with our team at ShowroomMarketing.com/lets-talk.
As for the IMARK side of things, the conversations were quite different. In short, there is much more revenue being generated by the Wholesale Distribution element of this group. However, with more sales volume, there is also a need to Better Streamline and Systematize all that is happening because it’s much more complex and cut-throat than the Decorative Plumbing World.
However, numerous IMARK members came and grabbed our team to learn more about how we can help them maximize their Co-op Dollars to grow sales, get new accounts, and increase their company’s brand awareness in their service areas.
Stay posted on the specific programs we offer because Ted Havel has asked us to put an article together on this topic + the team from Blue Volt and the ShowroomMarketing.com team have something up their sleeves that will be revealed soon!
In summary, if you haven’t had a chance to read the article that was published in Supply House Times on February 6 (while the IMARK event was going on) titled The State Of The Showroom, John Gosselin, our company’s CEO, was featured several times in the article because of how our expertise and first-hand knowledge about how Technology will be used to Fuel Growth, to Control more Market Share, and to Operate more Efficiently in 2023, and beyond is super trendy and very demanded these days.
The Top Takeaway we hope you get from this LPG/IMARK Recap is that it’s no longer okay to sit on the sidelines and/or be irresponsible when it comes to using the Internet to advance your business and quality of life.
We’re here to help, and technology shouldn’t scare you so much 🙂
Finally, if you haven’t connected with our company on LinkedIn yet, please do so.