There was a lot of skepticism surrounding whether or not the 2021 Annual Product Showcase for the Decorative Plumbing and Hardware Association (DPHA) should happen or not. However, now that the in-person and @Home version of the event has come and gone, boy was it memorable and packed with value!
Here is a list of the top 5 things that the team at ShowroomMarketing.com walked away feeling great about from the DPHA show:
1. From The Very First Speaker, We Learned That “Having HOPE Is A Must”.
According to Dr. Randy Ross, “hope is a dynamic motivational system tied to inspirational goal setting…” It turns out that hope is indeed a strategy, and a must-have mindset for every organization, team, and leader.
Dr. Ross described the benefits of employees who have a high level of hope:
Depression is the absence of a sense of hope.
Today’s evidence indicates that suicide is up 200% with little foreseeable end in sight. The moral of the story? Become a carrier of “high hope” because you never know who may need a little pick-me-up or who may be facing challenging times.
2. Being HIGH TECH is important but being HIGH TOUCH will level up your brand building, networking, profit-producing, and relationship development capabilities.
Amidst the sea of vendor booths at the DPHA showcase, several brands and businesses provided an interactive experience, creating a “biz buzz”.
Event marketing is an ever-evolving and changing business development, especially now that we are in the post-pandemic economy. However, one thing is certain: The company that authentically and creatively interacts with their clients and community will create and widen their ‘ripple effect’ on their marketplace.
In an effort to make a giant “splash” at the conference, the “Mermaid with the Mostest”, Christine Miskinis, Director of Marketing Strategy at ShowroomMarketing.com, made quite an unforgettable inaugural appearance. Christine provided entertainment by engaging conversations and photos with show attendees, and gently nudged action-oriented businesses back to her company’s booth to look at customized Market Analysis Reports made specifically for each company in attendance. And as a grand finale, Christine and John Gosselin raffled off a big, ole bottle of Belvedere Vodka, which was claimed by Martin Siwy, CEO of CEU Events. #CheersMartin
Streamlining the communication cycle is an outcome and goal for all players trying to keep up with the hectic supply chain today.
Here are several tips and techniques that were shared during the roundtable sessions to help you be more effective and successful while communicating during today’s supply chain mess:
Our company has been working on various business development initiatives with decorative showrooms and plumbing supply houses since 2013. We have also been involved with the DPHA, various buying groups in and outside of our industry, and in 2017, one of our co-founders, Austin Pike, was recognized in the “30 Under 30” from the NKBA at KBIS for his talent for turning online insights into recurring revenue.
So, in short, we know what operating using nothing but best practices looks like.
Our portfolio features clients who used to be independently-owned but are now owned by private equity firms, showroom owners and manufacturers, clients with e-Tailer clients that sell locally and nationally. We also consult with many reps and rep firms and have relationships with a host of manufacturers in our industry to provide them with data on what people search for before converting to buyers.
If you haven’t taken a look at our “Monopolize Your Marketplace” game board yet, you’ll be excited to see just how simple it is to increase the number of inquiries, grow your business (with or without e-Commerce enabled on your website), and control more market share. By establishing easy-to-implement processes and systems for “winning” with the 20% of the spaces on this board, this will help you yield you 80% of the results.
Finally, we have seen, heard about, and experienced various success stories involving showrooms and supply houses of all shapes, sizes, and structures. These showrooms have executed plans to monetize their business’ marketability using our company’s world famous, 4 Dimensions Of Winning With The Search Engines.
After exhibiting and attending much of what this year’s DPHA Annual Product Showcase had to offer, as well as hearing what the Marketing Committee, Product Showcase Committee, and Membership Committee are up to first hand, this is an organization you need to be associated with in the coming years.
Our company has approximately 20 employees, but our three senior leaders, John Gosselin, Austin Pike, and Christine Miskinis are thrilled to see what the DPHA is doing now and in the not-too-distant future. There is a unique blend of veteran leaders and up-and-coming superstars that are making this association even better.
This year’s DPHA Product Showcase was our association’s 20th annual gathering, but by the 25th Annual Product Showcase in 2026, the industry will be different, the leadership will be different, and what will be considered a “best practice” and “world-class” result will also be different.
However, an innovator for change will always be an innovator for change. So, if you are somebody who wants to enjoy networking with industry experts, be “in the know” as to what’s happening, and have a little fun doing it, then we hope to see you join our out-of-costume, “Mermaid with the Mostest” in her second annual conga line in New Orleans next year!